Guides
Straight answers to the questions businesses ask us about websites, Shopify, SEO, and GEO.
The Novatrix Digital guides answer the questions businesses ask before building or improving a website: what it costs, how long it takes, whether to choose Shopify or a custom site, how to be found in search and in AI answers, and how to look after a site after launch. Each guide starts with a direct answer and is written by one of our engineers.
Where to start
Planning a website
Choosing a platform
Being found in search and AI answers
Shopify vs. a Custom Website: Which Is Right for Your Business?
A plain-English comparison of Shopify and fully custom websites: cost structure, flexibility, speed to launch, and which one fits your business.
Read the guide →What Is GEO (Generative Engine Optimization)? A Plain-English Guide
GEO (generative engine optimization) makes your business easy for ChatGPT, Gemini, and Perplexity to find, understand, and cite. Learn how it works.
Read the guide →How Much Does a Website Cost? What Actually Drives the Price
Website pricing varies widely. Learn what drives the cost of a custom website or Shopify store, so you can understand any quote you receive.
Read the guide →What Does Website Maintenance Include, and Does Your Business Need It?
Website maintenance keeps a site secure, fast, and up to date. Learn what it includes, why it matters, and how it works for custom sites and stores.
Read the guide →How to Get Your Business Recommended by ChatGPT and Other AI Assistants
A practical checklist for making your business easier for ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews to find, understand, and recommend.
Read the guide →How to Choose a Web Design Company: Questions to Ask Before You Hire
How to choose a web design company: what to check in a portfolio, the questions to ask, warning signs, and why owning your domain and code matters.
Read the guide →SEO vs. GEO: What's the Difference, and Do You Need Both?
SEO ranks your pages in search results; GEO gets your business mentioned in AI answers. How they differ, where they overlap, and why you need both.
Read the guide →How Long Does It Take to Build a Website? What Affects the Timeline
How long does it take to create a website? Timelines depend on scope, content, feedback and integrations. See the stages and how to launch sooner.
Read the guide →Web Design and Development in Palestine: Your Questions Answered
Answers to what businesses ask about web design, Shopify stores, SEO and AI visibility in Palestine, from a Palestinian software engineering team.
Read the guide →When and How to Redesign a Business Website
The signs a business website needs a redesign, how a redesign differs from a rebuild or a migration, and how to keep your search rankings through it.
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