Services / Shopify Stores

Shopify Store Development

Shopify stores that look like your brand and are built to sell, from first-time store setup to custom themes and existing-store improvements.

In short: Novatrix Digital is a Shopify Partner that builds Shopify stores that look like your brand and are built to sell. We set up new stores, handle custom Shopify theme development and design, customize existing themes, migrate products and data to Shopify, and configure apps, payments, and shipping. Every store is built with speed, mobile shoppers, and SEO and GEO in mind, and every project is quoted individually.

What's included

  • New store setup: Store structure, collections, products, navigation, and essential settings configured for launch.
  • Custom Shopify theme design and development: A theme designed and coded for your brand, or a well-chosen theme customized to fit it.
  • Product, collection, and data migration: Moving products, collections, and other data into Shopify carefully, with SEO redirects in mind.
  • Apps, payments, and shipping: Choosing and configuring the apps, payment options, and shipping setup your store needs.
  • Speed and mobile optimization: Keeping themes and apps lean so pages load quickly for shoppers on their phones.
  • Store SEO and GEO: Product and collection structure, metadata, and structured data so shoppers and AI assistants can find your products.

Who it's for

  • Brands launching their first online store.
  • Existing Shopify merchants who want a custom theme or a redesign.
  • Businesses moving to Shopify from another platform.
  • Stores that are slow, hard to manage, or not converting well.

How it works

  1. Discovery and quote: we learn about your business and goals, then send a clear, tailored quote.
  2. Design: we design around your brand and your customers, and refine it with you.
  3. Build: we build with modern technology and AI-accelerated workflows, reviewed and tested by our engineers.
  4. Launch and grow: we launch with SEO and GEO in place, then keep improving and supporting it.

Pricing

Every project is quoted individually; there are no fixed packages. Tell us what you need and we'll reply with a clear quote, free and with no commitment.

Frequently asked questions

Are you a Shopify Partner?

Yes. Novatrix Digital is a member of the Shopify Partner Program. We build, customize, and migrate Shopify stores for merchants, and every project is quoted individually.

Do you build custom Shopify themes?

Yes. We design and develop custom Shopify themes from scratch, and we also customize existing themes when that is the better fit for your budget and goals.

Can you migrate my store to Shopify?

Yes. We migrate products, collections, and other store data to Shopify and plan redirects so you keep the search visibility you have built.

Who pays for the Shopify subscription and apps?

Unless agreed otherwise, the Shopify subscription, paid apps, theme licences, and transaction fees are billed to you directly by Shopify and the app providers.

Should I use Shopify or a custom website?

Shopify is usually the better choice if your main goal is selling products online and standard e-commerce features cover your needs. A custom website suits businesses that need features, workflows, or a design a store platform can't easily provide. Our guide on Shopify vs. custom websites explains the trade-offs.

Ready to talk about your project? Get a free, no-commitment quote.

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