SamaGaza store
An Arabic-first online store for a personal-shopper boutique in Gaza, covering both ready-to-deliver pieces and made-to-order SHEIN requests. Built mobile-first, with clear pricing and order tracking that give customers the confidence to buy.
Overview
SamaGaza, which trades online as Sama Store, is a personal-shopper boutique in Gaza. It sells ready-to-deliver pieces locally, such as dresses, abayas, bags and accessories, and it also orders anything from SHEIN on behalf of customers who cannot buy from the platform themselves.
That makes two businesses in one shop. One is a normal store with items on the shelf that can be delivered quickly. The other is a request service, where a customer sends a link to the piece they want and the boutique buys it for them.
The boutique needed an online store that made both routes easy to understand and gave customers the confidence to order and pay upfront.
The Challenge
In Gaza there are no online payment options in the way a shop in most countries would have them. Customers are asked to transfer money before anything ships, and that is a big ask of someone ordering from a website they have just found. The store had to earn that trust through clarity: what an item costs, what the deposit is, how long delivery takes, and where an order stands at every point.
Two different ways of buying made this harder. A customer buying a ready-to-deliver dress wants to see it, add it to a bag and check out. A customer asking for a SHEIN piece wants to paste a link, understand the deposit and the balance on delivery, and know when to expect it. If the site mixed the two, both customers would be confused.
Finally, the store was designed mobile-first, and the team manages it from a phone. The store, and the tools behind it, had to work properly on a small screen.
What We Built
We built a fast, mobile-first Arabic store with a right-to-left layout and a soft, boutique look. The home page opens on the two routes into the shop: new arrivals that are ready to ship, and a clear panel for customers who are looking for a specific piece from SHEIN, with the instruction to paste the link of any piece from the app and the shop will source it.
The ready-to-deliver range has what shoppers expect from a modern store: featured categories, search, a favourites list, and an instant shopping bag that opens over the page, so the customer never loses their place while they build an order. Ready pieces are delivered locally within a day, and the page says which areas are covered.
SHEIN orders follow a different, equally explicit path: the order is placed on request, with a deposit up front and the balance paid on delivery. We kept pricing transparent at every step, because that is what lets a customer who has to pay first feel safe doing so. The page also tells shoppers which payment methods work in Gaza, mobile wallets and local banks, so nobody has to ask.
Customers can track an order from confirmation to handover, which answers the most common question a boutique like this gets. Behind the store, we built a simple admin panel that lets the team manage products, stock and orders from a phone, so a new arrival can be posted from the same device the owner already carries.
The store is a single, lightweight page that loads without waiting on a framework. Its title and description say plainly what Sama Store is: an instant-order boutique in Gaza that sells ready pieces and orders from SHEIN on request.
How We Worked
The project began with the customer's hesitation rather than the catalogue: what would make a person send money to a shop they had never used? Every decision about layout, wording and tracking came from answering that question, and the product pages came after.
You work directly with the engineers who build your site at Novatrix Digital, with no account managers in between. We use AI-accelerated techniques in research, design, development and testing to move faster, and an engineer reviews every piece of work before it ships. The project was quoted individually, and after launch we remain available to support the store and to adjust it as the boutique's range and delivery areas change.
The Result
SamaGaza now has a polished storefront that presents both services clearly, gives customers the confidence to order and pay before delivery, and gives the team a straightforward way to keep products, stock and orders up to date from their phones.
The store is live at samagaza.store.
Tags: E-Store, Fashion, E-Commerce, Web Design