BM Express (Bayt Al-Maqdis Shipping)
A full redesign of the website for Bayt Al-Maqdis Shipping (BM Express), a freight and customs-clearance company, keeping its familiar look and structure while making every service, sourcing, and order tracking easy to reach in Arabic.
Overview
Bayt Al-Maqdis Shipping, trading as BM Express, is a freight and customs-clearance company with offices in Ramallah and Lod. It moves goods by land, sea and air, clears them through customs, and handles imports, exports and parcel delivery for individuals and businesses.
It also helps customers buy from abroad. Its sourcing service finds a supplier, buys the goods, inspects them and ships them to the customer's door, and its mailing-address service gives customers an address in Jerusalem to use when they order from online shops.
BM Express already had a website its customers knew. The brief was to rebuild it properly, with a modern look and structure, without losing that familiarity.
The Challenge
The company offers a wide range of services. A customer might need a full-container import, a smaller shipment that shares space with other goods, a parcel for a relative, a product bought from a supplier, or a mailing address for an online order. Each one raises different questions, and the website had to explain all of them clearly.
Three problems shaped the project.
The first was language. Most customers read Arabic, so the site had to work as an Arabic-first, right-to-left website, with a language switcher for anyone who needs another language.
The second was familiarity. Customers recognised the existing theme and page structure. A redesign that changed everything would have made the site harder to use for the people who already knew their way around it.
The third was support. When a customer wants to know where a shipment is, the simplest option is to phone the office. The site needed to let customers check an order's status themselves.
What We Built
We rebuilt the website as a React application on the Next.js framework. We kept the original theme and page structure on purpose, so returning customers still find things where they expect them, and we modernised everything underneath: cleaner sections, readable Arabic typography, and a design that is fully responsive on phones, tablets and desktops.
Every service has its own clear section: land, sea and air freight; customs clearance; full-container imports; partial imports; parcel and consignment delivery; import; export; and sourcing. The main menu mirrors how customers think: Services, Sourcing, creating a mailing address, About and Contact, with a prominent Track Order button that stays visible at the top of the page.
Two self-service features take work off the phone line. Customers can request a Jerusalem mailing address directly on the site, and they can track their orders without calling the office. There is also a page for registering an order placed in the United States. The site's data is stored in a Neon Postgres database.
We built search visibility into the site instead of adding it afterwards. The home page carries a descriptive Arabic title and meta description that name the main services, a canonical URL, and structured data (Organization / LocalBusiness and WebSite) that gives the company's Arabic and English names. That helps search engines and AI assistants tell BM Express apart from other companies with similar names, and the footer states that bmexpress.co is the company's only official website.
How We Worked
As on every Novatrix Digital project, the client worked directly with the engineers building the site, with no account managers or handoffs in between. We started from what already worked, the existing theme and structure, and treated it as the fixed point. Each design decision was checked against one question: does this make a service or an order status easier to reach without making the site feel unfamiliar?
We use AI-accelerated techniques in research, design, development and testing to move faster, and an engineer reviews every piece of work before it ships. The project was quoted individually, as all our projects are, and our commitment does not end at launch: we stay on to maintain, support and grow the sites we build.
The Result
BM Express now has a faster, modern website that keeps the look its customers trust. Every service is explained in one place, in Arabic first, and customers have a self-service way to request a mailing address and to track their orders instead of phoning to ask.
The site is live at bmexpress.co, with structured data that identifies the company by its Arabic and English names.
Tags: Logistics, Shipping, Customs Clearance, Redesign, React, Arabic