Alfadi
A modern, fast business website built to showcase the brand and turn visitors into customers.
Overview
Alfadi is an advertising company in Ramallah, Palestine, specialised in advertising screens and outdoor and indoor promotion. Its services include supplying and installing advertising screens, from large LED displays to smaller indoor units, periodic maintenance and after-sales service, technical consultancy for advertising projects, and printing of advertising materials with full installation.
Its customers are businesses and organisations that want their message seen, and they find the company through its reputation and, increasingly, through search and social media. Alfadi needed a website that did that work for it.
The Challenge
An advertising company is judged by how it presents itself. A dated or slow website tells a prospective customer that the company's own marketing is an afterthought, which is the opposite of what Alfadi sells.
The brief had four parts. The site had to look current and trustworthy from the first screen. It had to explain a technical, multi-part offer, screens, maintenance, consultancy and printing, in language a business owner who is not an engineer can follow. It had to perform well on mobile, where many visitors arrive. And it had to guide visitors toward one outcome: getting in touch.
It also had to be written for its audience. Alfadi's customers are Arabic speakers, so the site had to be genuinely right-to-left from the ground up, not an English layout with the text swapped.
What We Built
We built a clean, responsive Arabic website with a clear content structure. The header has five stops, Home, About, Services, Catalogue and Our Work, plus a Contact button that is always visible. The first screen leads with a confident headline about making visual experiences that keep a brand in people's minds, a real billboard photograph, and two clear paths: explore the services, or see the work.
Each of the four services has its own block with a short, plain description, and a closing call to action invites visitors to start an advertising project and ask for a free consultation and a detailed quote. A WhatsApp button floats on the page, because in this market a message is often the quickest way to reach a business, and it keeps the next step one tap away on a phone.
We chose to build the site as a lightweight static website, using plain HTML, CSS and JavaScript with a small icon library, instead of a heavier framework or a content management system. A site made of static files has no server-side application to keep running or secure, and it loads quickly because there is little to load. It also includes structured data for search engines, an Arabic title and description that say what Alfadi is and where it is based, and right-to-left layout and Arabic typography throughout.
How We Worked
The goal was a website that made an advertising company look the part, so the work started with the first screen: what does a business owner see in the first three seconds, and what do they do next? Everything else on the page was arranged to support that one decision.
You work directly with the engineers who build your site at Novatrix Digital, with no account managers in between. We use AI-accelerated techniques in research, design, development and testing to move faster, and an engineer reviews every piece of work before it ships. Every project is quoted individually, and after launch we stay on to maintain the site, change content when asked, and keep it working across browsers and devices.
The Result
Alfadi now has a sharp, dependable website that represents the brand well and gives customers a smooth path from first visit to first contact. The services are explained clearly, the site is fully responsive, and a message to the team is one tap away on any device.
The site is live at alfadi.co.
Tags: Business, Web Design, Branding