# Novatrix Digital

> Novatrix Digital is a Palestinian team of software engineers, based in Palestine and working with clients worldwide, that builds fully custom websites, Shopify stores, and web applications, and provides SEO, GEO (generative engine optimization), and ongoing website management for businesses worldwide. Projects are quoted individually.

## Services

- Fully custom websites: designed and built from scratch around the client's brand, with no generic templates. Mobile-first, fast, and accessibility-minded.
- Shopify stores: new store setup, custom Shopify theme design and development, theme customization, product and data migration, and app, payment, and shipping configuration.
- Web applications and integrations: custom web apps, portals, dashboards, custom e-commerce, and API integrations.
- SEO and GEO: technical and on-page SEO, structured data, and optimization for AI assistants and AI search (ChatGPT, Gemini, Perplexity, Google AI Overviews).
- Redesigns and migrations: modern redesigns and platform migrations (including to Shopify) that preserve content and search rankings.
- Website management and support: maintenance, updates, security patching, content changes, and direct support from engineers.

## How we work

- We use AI-accelerated techniques in research, design, development, and testing, and our engineers review all work.
- We keep adapting our tools and methods as web, search, and AI technology changes.
- We build SEO and GEO into every project.
- We do not provide hosting; clients keep hosting with a provider they control.

## Pricing

- Every project is quoted individually. There are no fixed packages.
- Request a free, no-commitment quote: https://novatrixdigital.com/contact

## Contact

- Based in: Palestine (we are a Palestinian team and work with clients anywhere in the world)
- Email: contact@novatrixdigital.com
- Phone: +970-59-204-9632
- Contact form: https://novatrixdigital.com/contact

## Pages

- [Services](https://novatrixdigital.com/services): full list of services, our approach, and FAQ
- [Portfolio](https://novatrixdigital.com/portfolio): websites we have built
- [Concepts](https://novatrixdigital.com/concepts): concept websites and apps we designed to explore new ideas
- [About](https://novatrixdigital.com/about): who we are and how we work
- [Contact](https://novatrixdigital.com/contact): request a quote or consultation
- [Guides](https://novatrixdigital.com/guides): plain-English guides on websites, Shopify, costs, maintenance, SEO, and GEO
- [العربية / Arabic](https://novatrixdigital.com/ar): our services and FAQ in Arabic
- [Terms of Service](https://novatrixdigital.com/terms)
- [Privacy Policy](https://novatrixdigital.com/privacy)
- [Service Level Agreement](https://novatrixdigital.com/sla)

## Optional

- [Full text](https://novatrixdigital.com/llms-full.txt): services, FAQ, and every guide in one file

## Service pages

- [Custom Website Design & Development](https://novatrixdigital.com/services/custom-website-design): Fully custom websites designed and built from scratch around your brand: fast, mobile-first, and SEO and GEO ready. Get a free, no-commitment quote.
- [Shopify Store Development](https://novatrixdigital.com/services/shopify-store-development): Shopify store setup, custom Shopify theme design and development, theme customization, and migrations to Shopify. Get a free, no-commitment quote.
- [Web Application Development & Integrations](https://novatrixdigital.com/services/web-application-development): Custom web applications, portals, dashboards, and API integrations that automate your work and connect your tools. Get a free, no-commitment quote.
- [SEO & GEO Services](https://novatrixdigital.com/services/seo-geo-services): Technical and on-page SEO plus GEO (generative engine optimization), so customers find you on Google and in ChatGPT, Gemini, and Perplexity answers.
- [Website Redesigns & Migrations](https://novatrixdigital.com/services/website-redesign-migration): Modern website redesigns and platform migrations, including to Shopify, that keep your content and protect your search rankings. Get a free quote.
- [Website Management & Maintenance](https://novatrixdigital.com/services/website-management-maintenance): Ongoing website and Shopify store management: updates, security patching, monitoring, content changes, and direct support from our engineers.

## Guides

- [Shopify vs. a Custom Website: Which Is Right for Your Business?](https://novatrixdigital.com/guides/shopify-vs-custom-website): A plain-English comparison of Shopify and fully custom websites: cost structure, flexibility, speed to launch, and which one fits your business.
- [What Is GEO (Generative Engine Optimization)? A Plain-English Guide](https://novatrixdigital.com/guides/what-is-geo-generative-engine-optimization): GEO (generative engine optimization) makes your business easy for ChatGPT, Gemini, and Perplexity to find, understand, and cite. Learn how it works.
- [How Much Does a Website Cost? What Actually Drives the Price](https://novatrixdigital.com/guides/how-much-does-a-website-cost): Website pricing varies widely. Learn what drives the cost of a custom website or Shopify store, so you can understand any quote you receive.
- [What Does Website Maintenance Include, and Does Your Business Need It?](https://novatrixdigital.com/guides/what-does-website-maintenance-include): Website maintenance keeps a site secure, fast, and up to date. Learn what it includes, why it matters, and how it works for custom sites and stores.
- [How to Get Your Business Recommended by ChatGPT and Other AI Assistants](https://novatrixdigital.com/guides/how-to-get-your-business-recommended-by-ai-assistants): A practical checklist for making your business easier for ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews to find, understand, and recommend.
- [How to Choose a Web Design Company: Questions to Ask Before You Hire](https://novatrixdigital.com/guides/how-to-choose-a-web-design-company): How to choose a web design company: what to check in a portfolio, the questions to ask, warning signs, and why owning your domain and code matters.
- [SEO vs. GEO: What's the Difference, and Do You Need Both?](https://novatrixdigital.com/guides/seo-vs-geo): SEO ranks your pages in search results; GEO gets your business mentioned in AI answers. How they differ, where they overlap, and why you need both.
- [How Long Does It Take to Build a Website? What Affects the Timeline](https://novatrixdigital.com/guides/how-long-does-it-take-to-build-a-website): How long does it take to create a website? Timelines depend on scope, content, feedback and integrations. See the stages and how to launch sooner.
- [Web Design and Development in Palestine: Your Questions Answered](https://novatrixdigital.com/guides/web-design-and-development-in-palestine): Answers to what businesses ask about web design, Shopify stores, SEO and AI visibility in Palestine, from a Palestinian software engineering team.
- [When and How to Redesign a Business Website](https://novatrixdigital.com/guides/when-and-how-to-redesign-a-business-website): The signs a business website needs a redesign, how a redesign differs from a rebuild or a migration, and how to keep your search rankings through it.

## Portfolio

- [ZEDCO (Zediah Company)](https://novatrixdigital.com/portfolio/zediah-company): A construction, real estate development, and contracting firm — given a strong, credible corporate identity online.
- [Alfadi](https://novatrixdigital.com/portfolio/alfadi): A modern, fast business website built to showcase the brand and turn visitors into customers.
- [BM Express (Bayt Al-Maqdis Shipping)](https://novatrixdigital.com/portfolio/bmexpress): A full redesign of the website for Bayt Al-Maqdis Shipping (BM Express), a freight and customs-clearance company, keeping its familiar look and structure while making every service, sourcing, and order tracking easy to reach in Arabic.
- [SamaGaza store](https://novatrixdigital.com/portfolio/samagaza-store): An Arabic-first online store for a personal-shopper boutique in Gaza, covering both ready-to-deliver pieces and made-to-order SHEIN requests. Built mobile-first, with clear pricing and order tracking that give customers the confidence to buy.
- [Candy Pirates E-store](https://novatrixdigital.com/portfolio/candy-pirates-e-store): A multi-page storefront for an international candy shop in Minnesota, with two ways to buy — ready-packed treats, or a custom chest the customer fills flavour by flavour. Built mobile-first, with the catalogue, cart and checkout wired end to end.
- [Alzahed Office](https://novatrixdigital.com/portfolio/alzahed-office): An administrative and documentation services office, given a clean, professional web presence to serve its clients online.
- [LUX fashion](https://novatrixdigital.com/portfolio/lux-fashion): An Arabic-first online boutique for Lux Fashion, a luxury fashion brand in Egypt, with dresses, abayas, bags and accessories, an instant shopping bag, and a flat shipping rate to any city.

## Concepts

- [Daftari](https://daftari.novatrixdigital.com/): A digital replacement for the paper notebook small shops use to record sales, expenses, stock, and customer debts.
- [Interior Design Studio](https://id-concept.novatrixdigital.com/): A 3D concept website for an interior design and engineering studio, in English and Arabic.
- [PXID](https://3d-concept.novatrixdigital.com/): A 3D concept website for PXID, an electric bike, scooter, and motorcycle ODM/OEM manufacturer. From sketch to street.